pretentions of advertising, part 3...

I just saw that creepy ad for e harmony where this guy you see pictured on the right says something like "aren't smiles precious" as some straight couples make out for you on screen.

So, it got me thinking, why the hell are there so many creepy representatives of companies as on camera talent for their products? Does this work for people?

They scare me.

Other cases in point:

New York City's Acne Guru Dr. Z
Do you want this guy popping your zits?

Sharpest Knife in the Shed Ron Popeil
What doesn't he sell?

The Men's Wearhouse Guy
Quite possibly the devil.

Lee Iacocca
With his mind on his money and his money on his mind.