Back in January, a lot of people came up to be and asked "Todd, why are you growing a beard?"
Actually, Rachel said "Todd, I thought I was your beard," but that's besides the point.
What a lot of people didn't know, but soon will, was that it was grown for my part in the exciting new action film Drop Dead which you'll see ads for next week in Variety and The Hollywood Reporter.
I play a devastatingly handsome television executive, turned rescuer when a cable car goes a bit wacky over the Alps.
Suddenly, "don't quit your day job" has taken on new meaning.