I'm all for companies expanding their presence on the web with exclusively created video content, but Borders jumped the shark on that with the introduction Mel Robbins.
Mel's the host of the new Borders online "show" Advice for Living, which are basically Q&A vignettes culled together from poorly filmed in-store Q&A sessions with celebs.
According to the website, Mel is America's rising media star and radio host. This week she introduces Bill Cosby, speaking of jumped the shark, and offers words of motivation like, "I want people to start kicking [themselves] in the ass and start living the life [they] want to live."
Check out this interview segement with Mandy Moore and Mel. I haven't seen such awkward Q&A ramblings since last year's BAFTA screenings.
By the way, you too can have your ass kicked by clicking below to sign up on Mel's mailing list...