this viral campaign for
the new hbo show
really bites...

HBO has been plastering the city with ads for their upcoming Fall vampire series "True Blood," which I have to admit got my attention.

Their online viral campaign on the other hand is utter crap. A series of YouTube clips with some of the worst acting this side of Ed Wood's filmography, as well as one of those "amateur looking blogs" dedicated to unveiling the mystery of another amateur website with password protected content. Give me a freakin' break.