clepto mnemonics...

Those annoying little music notes you hear at the end of commercials or the beginning of television shows aren't really jingles. In advertising, they are known as mnemonics. A good example would be the little ditty that plays before the phrase "I'm Lovin' It" for McDonalds.

When you go to the American Express website to pay your balance you are treated to this mnemonic, which also has been showing up at the end of their on-air commercials...



I love the tune, and actually get a little excited when it comes on. And then it hit me. I've heard this tune before. If you're a child of the 80s, you have too. Think way back...

Now listen...


Um, did AmEx actually lift the DONKEY KONG theme and turn it into their mnemonic?! You bet your monkey-ass they did.

Oh, the humanity.