in hollywood, everyone's a quadrant...

My podcasting partner Rachel and I love to compare notes on business meeting Fails, as we're often at conferences, in executive discussions or have vendors pitching their services.

Today, Rachel had someone throw out the term "Four Quadrant" out of context.

Four Quadrant is movie marketing terminology that basically means the film is targeted to all audiences (M25+, W25+, M-25, W-25).

It generally works as a theory, but in Hollywood it's virtually impossible to "create" a Four Quadrant film.

If it helps, let's look at some examples:

Avatar is a definite Four Quadrant film.

The Muppets is a Three Quadrant film.

The Artist is a Two Quadrant film.

Contraband is a One Quadrant Film.

The Adventures of Tintin is a No Quadrant film.

11-11-11

Tomorrow will mark an event that only happens once every 100 years - the time and date will be a perfect same-numbered palindrome.

So we are getting not just one, but TWO crappy movies about November 11, 2011. Both are of course called 11-11-11. I prefer the absolute goofiness of the first trailer here, mainly because it's form the good folks over at The Asylum, who don't take anything all that seriously.





You can also prepare for the occurrence by breaking out your corduroy suit since, as the Corduroy Appreciation Club points out, it is the material that most resembles the date. You can't make this shit up folks.